New year health-kick losing momentum? Psychologists from the University of Aberdeen have identified a key factor that can make healthy food more appealing and may help curb cravings for calorific snacks. The study published in the journal ‘Food Quality and Preference’ looked at how ‘readiness-to-eat’ influenced food cravings. The results showed that instantly edible food was around 15 percent more appealing than food that needs even the slightest preparation – be it cooked, peeled or even just pulled out of the packet. This key difference was true of meat, fruit and vegetables, even chocolate and crisps. Across the board, the
New year health-kick losing momentum? as seen on The Hippocratic Post.